Monthly Archive: May 2014

May 30

Ford Opens 2015 Mustang Ordering in Europe, Sells Out in 30 Seconds

2015 Mustang 1Well, that was fast. Set to go on sale during Europe’s UEFA Champions League Final on May 24th was the 2015 Ford Mustang, and what a hit it was. Within the first 30 seconds of the 2015 Mustang going on sale, Europeans overloaded Ford with orders, completely selling out the first 500 offerings. In fact, Ford received over 9,300 order attempts before they stopped accepting requests. Sadly, the other 8,800+ people are out of luck for the time being.

Those ordering only had 90 minutes to do so (orders opened at the start of the soccer game and closed at the game’s finale) and were entered into a lottery-like format where the first enthusiasts to place their orders in each of 20 countries would have a chance at owning one of the 500 pre-order Mustangs. Ford says those fast enough at ordering who were one of the first 500 European purchasers of the 2015 Ford Mustang will be contacted “in the next few weeks” with their order confirmation, a special package and a limited edition certificate. The problem was, the information Ford provided before taking orders was vague at best and the process thereafter not clearly defined. Yeah, it turned out to be a confusing and frustrating process for many.

As one Mustang6G member put it: ” It’s BS, they could at least say in the initial email that you’ll also get informed once they know if your not one of the 500. Also, if it’s done on a first come / first serve basis as they have said, they would have known if your getting a call before they even sent out the email so what was the point of it in the first place…They will know that those of us who are crazy enough to pre-order a car before there’s even pricing are the hardcore few so there’s no need to build our hopes up.

If you were able to make it through the ordering process, not only was it unlikely that your order would then be honored, but purchasers only had two color options to choose from–a Race Red coupe or a Magnetic Silver convertible. Still, the opportunity to order a 2015 Mustang early drew orders from all 20 countries. Options were limited to having SYNC 2 connectivity and navigation system, heated and ventilated seats, Park Assist, black leather trim, chrome detailing and 19-inch alloy wheels. Buyers did however have the option of choosing the all-new 2.3L EcoBoost engine or the infamous 5.0L Coyote V8.

For now, it looks like Ford was able to secure sales of their first 500 Mustangs overseas while leaving 8,800 enthusiasts in limbo. At least those left without the lucky ticket have the option of ordering a Mustang to their preferred specifications when order banks officially open later this year.

May 29

First 500 European Ford Mustangs reserved in 30 seconds [w/video]

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2015 Ford Mustang

We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.

The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.

"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."

Customers who successfully reserved a slot haven't been notified just yet - that will come in the next few weeks - although we do know that the 500 cars were available to drivers in 20 different European countries. The specs, though, were limited.

Hardtop fans are limited to Race Red, while Convertible drivers will get Magnetic Silver - the 2015 Mustang's launch colors. Despite the lack of a choice on color, owners will be able to choose between the Mustang's two European engines, the 2.3-liter, turbocharged four-cylinder and the brawny, 5.0-liter V8. The initial run of cars will include MyFord Touch with Sync and navigation, black leather seats with heating and ventilation functions, park assist and 19-inch wheels. It's unclear how much these launch cars will cost European consumers.

Ford, which is the official vehicle supplier for the Champions League, promoted its registration event with a series of videos, depicting the Mustang in front of major landmarks from London, Paris, Berlin and Rome, as well as a final video showing the Mustang inside Estádio da Luz in Lisbon, where the final match was played.

Take a look below for the official press release from Ford, as well as the promotional videos for the Mustang registration, which we've embedded for your viewing pleasure.

Continue reading First 500 European Ford Mustangs reserved in 30 seconds [w/video]

First 500 European Ford Mustangs reserved in 30 seconds [w/video] originally appeared on Autoblog on Thu, 29 May 2014 18:59:00 EST. Please see our terms for use of feeds.

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May 29

Martin Smith retires, Joel Piaskowski in as Ford Europe design chief

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Joel Piaskowski, Ford of Europe Design Boss

The mind behind the look of much of the modern Ford global range is retiring. Martin Smith, Head of Ford Design in Europe, will give up his position on July 1 and will leave the company altogether at the end of the year. He will be replaced by current Strategic Concepts Group leader Joel Piaskowski (pictured above).

Smith has led Ford of Europe design for the past 10 years, and he was partially responsible for the brand's Kinetic Design language with a large grille and swept-back headlights found on the Focus, Fiesta and C-Max, as well as several other vehicles abroad. After stepping down on July 1 until his retirement at the end of 2014, Smith will work on a project to decide the future direction of the company's look with Moray Callum, its vice president of design.

Piaskowski already has some impressive credentials in terms of automotive design as well. He joined Ford in 2010 as director of exterior design and led the teams responsible for the 2015 Ford Mustang and next-generation F-150. He was also previously design director at Ford Asia Pacific. Before working at the Blue Oval, Piaskowski held positions at Mercedes-Benz, Hyundai and General Motors. Scroll down to read the complete announcement of this changing of the guard.

Continue reading Martin Smith retires, Joel Piaskowski in as Ford Europe design chief

Martin Smith retires, Joel Piaskowski in as Ford Europe design chief originally appeared on Autoblog on Thu, 29 May 2014 10:01:00 EST. Please see our terms for use of feeds.

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