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May 29

First 500 European Ford Mustangs reserved in 30 seconds [w/video]

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2015 Ford Mustang

We're pretty sure that any initial concerns Ford had about selling the redesigned Mustang in Europe have been lessened considerably, after the first 500 Euro-spec 2015 Mustangs were been reserved in just 30 seconds. Moreover, 9,300 people attempted to snag one of the coveted orders for the all-new muscle car. Yes, Mustang, you should do quite well across the pond.

The registration event was held during the UEFA (pronounced yu-eh-fa) Champions League Final between Real Madrid and Atlético Madrid.

"We knew there was huge excitement building for the new Ford Mustang coming to Europe, but the response during the UCL Final was overwhelming," said Roelant de Waard, VP of marketing, sales and service for Ford's European outfit. "It was a truly special way to kick off the Ford Mustang era in Europe."

Customers who successfully reserved a slot haven't been notified just yet - that will come in the next few weeks - although we do know that the 500 cars were available to drivers in 20 different European countries. The specs, though, were limited.

Hardtop fans are limited to Race Red, while Convertible drivers will get Magnetic Silver - the 2015 Mustang's launch colors. Despite the lack of a choice on color, owners will be able to choose between the Mustang's two European engines, the 2.3-liter, turbocharged four-cylinder and the brawny, 5.0-liter V8. The initial run of cars will include MyFord Touch with Sync and navigation, black leather seats with heating and ventilation functions, park assist and 19-inch wheels. It's unclear how much these launch cars will cost European consumers.

Ford, which is the official vehicle supplier for the Champions League, promoted its registration event with a series of videos, depicting the Mustang in front of major landmarks from London, Paris, Berlin and Rome, as well as a final video showing the Mustang inside Estádio da Luz in Lisbon, where the final match was played.

Take a look below for the official press release from Ford, as well as the promotional videos for the Mustang registration, which we've embedded for your viewing pleasure.

Continue reading First 500 European Ford Mustangs reserved in 30 seconds [w/video]

First 500 European Ford Mustangs reserved in 30 seconds [w/video] originally appeared on Autoblog on Thu, 29 May 2014 18:59:00 EST. Please see our terms for use of feeds.

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